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[December 15, 2004]

Reward Enterprises' Consumer's Choice Unit Adds MasterCard Debit Card Product

HOUSTON --(Business Wire)-- Dec. 15, 2004 -- Reward Enterprises Inc. (OTCBB:RWRD) announced today that its Consumer's Choice Financial Services unit has entered into a joint venture with US Debit Corporation of Grand Prairie, Texas, to distribute MasterCard debit cards to Consumer's Choice customers.


The agreement calls for Consumer's Choice to purchase up to 250,000 debit cards over a two-year period. The cards will be co-branded with US Debit Corporation and the MyBankCard MasterCard products. Retail price on the card to consumers is projected at $29.99 per card with a monthly fee of $4.99. The revenue projections based on distribution of 35% of the cards in 2005 and 65% in 2006 are $4,370,625 in 2005 and $14,979,750 in 2006. Projected net margins after costs of goods sold on the program are approximately 35%. The program will be ready to roll out in the first quarter of 2005.

Jeff Fisher, C.E.O. of Consumer's Choice Financial Services, said today, "the debit card is an important cornerstone for our financial services products. Often a MasterCard debit card is the first step for a consumer who has marginal credit scores toward re-establishing a relationship with the financial services/banking system. Used as a building block, the debit card can help these consumers link up and gain trust in a financial services institution which can offer them more opportunities in the future and better rates and terms for credit cards, auto loans and mortgages."

Consumer's Choice is a start-up consumer financial services company with operations in consumer debt-acquisition and many areas of sub-prime consumer lending. Based in Houston, Consumer's Choice has an aggressive growth and expansion plan that includes a bank charter for issuing credit cards to targeted sub-prime consumers.

For further information now on Consumer's Choice Financial Services Inc. please visit their Web site at www.consumerschoicefinancialservices.com.

FORWARD-LOOKING STATEMENTS:

Statements about the company's future expectations, including revenues and earnings and all other statements in this press release other than historical facts are "forward-looking statements" within the meaning of section 27A of the Capital Securities Act of 1933, section 21E of the Securities Exchange act of 1934, and as the term is defined in the Private Litigation Reform Act of 1995. The Company's actual results could differ materially from expected results. The company undertakes no obligation to update forward-looking statements to reflect subsequently occurring events or circumstances. Should events occur which materially affect any comments made within this press release, the company will appropriately inform the public.

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