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[January 07, 2004]
Epsilon Appoints Former DoubleClick Executive To VP/General Manager Post
Epsilon, a relationship marketing company, announced the appointment of former DoubleClick executive Michael Fisher to the post of vice president and general manager. Based in Chicago, Fisher’s efforts will be focused on the financial services market.
Fisher brings to Epsilon more than 15 years of experience in sales and service to direct marketers of financial services products. He has also worked extensively with insurance companies, Internet service providers and retailers. At DoubleClick, Fisher led campaign management efforts in financial services, and helped develop what is now known as DoubleClick’s Ensemble suite for the banking and insurance industries.
Prior to DoubleClick, Fisher was senior vice president at Protagona Worldwide, a leading marketing automation solutions provider, where he created and led the firm’s banking, credit card and insurance practice. Prior to Protagona Worldwide, Fisher held various sales and support positions at Unisys Corporation, a leading global technology and services company.
Don Van Scyoc, senior vice president at Physicians Mutual, said, "I have been a client of Michael’s for a number of years, and I have been impressed with how he has worked to understand my business. He took the time to learn and understand what I needed to help us be a customer-focused company."
According to Billy Sewell, executive vice president of client services at Epsilon, "Michael Fisher has extensive knowledge of the credit card and insurance industries, and we look to him to provide key leadership. He has a successful track record of building businesses. We look forward to his successful tenure with Epsilon."
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