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HDS aims for 30% rev growth in 2006
(BNamericas.com Via Thomson Dialog NewsEdge)Japanese storage services and hardware provider Hitachi Data Systems (HDS) expects to achieve 30% revenue growth in Brazil this year compared to 2005, HDS Brasil's alliances, channels and strategic accounts director Felipe Padolano told BNamericas.
"HDS has consistently grown at least 25-30% in recent years in Brazil," Padolano said.
The company has been helped by three consecutive quarters of strong growth in the SME segment, he added.
"Quarter-to-quarter growth was 50% in the SME area," he said. To indicate the growth rate, "one year ago we had 40 SMEs and now we have 110 SMEs," he explained.
These companies usually want a mid-range solution, as well as software to deal with specific problems, such as disaster recovery or classification of data during upgrades.
PARTNERS
HDS has five first tier partners and 40 second tier partners. "In 2006, we aim to grow the number of [second tier] partners by 20% at most," Padolano said, noting that the unit has been refining the number of partners that can provide a one-stop shop for clients.
"We are already strong in So Paulo and aim to increase the number of partners in regions outside the city," he said.
HDS is targeting expansion to the south of Brazil, to cities such as Porto Alegre and Curitiba, areas outside of So Paulo city such as Campinas, as well as Belo Horizonte in Minas Gerais state.
Parent company Hitachi Ltd (NYSE: HIT) works in the Brazilian market 100% through channels, and expects to use this structure to meet the growing demand for increased integration of HDS with its local sales channels and clients.
HDS has some 2,900 employees across 170 counties.
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