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| [May 16, 2006] |
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Gensym Launches Rule-Driven Business Management Engine; Major Upgrade of G2 ReThink Sets New Standard for Optimizing Time-Sensitive Business Decisions
BURLINGTON, Mass. --(Business Wire)-- May 16, 2006 -- Gensym Corporation (OTC Bulletin Board: GNSM), a leading provider of rule engine software for mission-critical solutions, today announced a major upgrade of its G2 ReThink(R) product for rule-driven business process management. With many enhancements for modeling, simulation, and deployment in real time, G2 ReThink 5.0 sets a new standard for optimizing time-sensitive business processes and decisions.
G2 ReThink improves decision making for business processes critical to enterprise success - such as billing, payments, orders, claims, trades, compliance, purchases, and approvals. Such processes are increasingly complex, subject to change, and executed within seconds instead of hours or days.
Unlike traditional rule engine and business process management (BPM) tools, G2 ReThink 5.0 unifies time-sensitive business rules, process modeling, simulation, and online deployment in a single, holistic, and highly productive environment. With the power of G2 ReThink 5.0, end users and analysts can deeply understand the real-time dynamics of critical business processes and truly optimize process flows and decisions. Enterprises can agilely anticipate and respond to critical issues such as business bottlenecks, fluctuating demands, availability of resources, rapid changes in business conditions, and new ways of doing business.
"G2 ReThink 5.0 offers tremendous value to the market and to our current users - this release is ReThink's most significant upgrade in over three years," said Lowell Hawkinson, Gensym chairman, president, and CEO. "Earlier versions of ReThink are proven for managing highly demanding business processes, such as those for U.S. Army logistics. With version 5.0's new capabilities, ReThink is even a more compelling choice for applications in government, finance, insurance, healthcare, customer relationship management, supply chain, logistics, telecommunications, and manufacturing."
Capabilities Span Business Process Lifecycle
Built on Gensym's proven, award-winning G2(R) real-time business rule engine, G2 ReThink 5.0's capabilities span the entire business process lifecycle including:
-- Modeling: Users rapidly create enterprise process models through graphical configuration of business activities, resources, and constraints. Natural-language business rules linked to decision points capture policy and practice logic. Rules are time sensitive - for instance rules can react instantly to business events; rules can reason about what happened five minutes or two days ago; and tens of thousands of rules can execute every second. Version 5.0 improves real-time execution of rules, enhances modeling of resources, and improves user productivity via a redesigned user interface.
-- Analysis: Dynamic, realistic simulations validate models and enable what-if analysis of alternative process designs and rules. A rich set of analysis tools including charts, tables, and links to third-party tools, such as Microsoft Excel, facilitate assessments of performance. G2 ReThink 5.0 enhances analysis by boosting simulation performance - benchmarking shows up to an 80 percent reduction in simulation times - and adds many new 2D and 3D charting options.
-- Enterprise deployment: G2 ReThink is immediately ready for online, real-time automation of business decisions in the most demanding environments. Time-sensitive rule logic can proactively monitor business processes in real time, alerting staff to potential problems. ReThink's rule management capabilities enable business agility through instant, runtime updates of decision logic. Adapters integrate with enterprise systems and support IT standards including those for Windows, Java, messaging, and Web services. ReThink 5.0 expands support of messaging via the Java Messaging Services standard and of email notifications.
Users Embrace G2 ReThink 5.0
"We applied G2 ReThink's time-sensitive business rules, modeling, and simulation to a challenging decision for a Fortune 100 electronics manufacturer - the challenge centered on where and how to deliver product in response to last-minute order changes," said Rick Smith, president of Knowledge Systems Design, a Gensym partner specializing in advanced reasoning systems that mimic the way people analyze and solve problems. "The changes are constant and ideally delivery decisions should be made in real time based on the very latest orders. Business rules representing decision logic in the form of policies and practices were combined with an as-is model of their supply-chain processes. By running simulations we validated the model and then ran 'what-if' scenarios for different rule sets. We were able to quickly determine a set of business rules that reduced inventory by 66 percent while maintaining the same level of on-time delivery performance. This type of problem is an excellent fit for ReThink's unified set of technologies. We look forward to taking advantage of version 5.0's improvements."
"For many years we have been teaming with the U.S. Army's Center for Logistics Innovation (CLI) to facilitate changes in Army logistics processes using G2 ReThink," said Mike Barnett, director of Gensym's professional services organization. "This application plays an important role in evaluating policy decisions that can impact tens of millions of dollars in costs and in the Army's ability to effectively supply its operations. The ReThink models are extensive in their scope and reach. The team has been working with beta versions of ReThink 5.0 and has been very pleased with its new capabilities - in particular with its improved UI and simulation performance."
Availability
Gensym's G2 ReThink 5.0 is available immediately and will be demonstrated in a Gensym Web workshop on June 14, 2006 titled "Rule-Driven Business Process Management." To register, visit http://www.gensym.com/?p=seminars_and_workshops.
About Gensym Corporation
Gensym Corporation (www.gensym.com) is a leading provider of rule engine software and services for mission-critical solutions that automate decisions in real time. Gensym's flagship G2 software applies real-time rule technology for decisions that optimize operations and that detect, diagnose, and resolve costly problems. With G2, the world's largest organizations in manufacturing, utilities, communications, transportation, aerospace, finance, and government maximize the agility of their businesses and achieve greater levels of performance. Gensym and its numerous partners deliver a range of services throughout the world, including training, software support, application consulting, and complete solutions.
Gensym, G2, and ReThink are registered trademarks of Gensym Corporation. All other trademarks are property of their respective owners.
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