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[July 03, 2007]

Live Earth Media Architecture Unites Culture and Countries across the Globe

LOS ANGELES --(Business Wire)-- Control Room today announced the creation of an unprecedented media architecture designed to reach a total of 2 billion people on 7 continents during the historic musical event. This architecture combines every possible medium from broadcast television, radio, online and wireless platforms to provide consistent messaging to people around the world, urging them to take simple steps to lead a more energy efficient lifestyle.


"It's been a complex undertaking to synchronize our media partners to bring the Live Earth message into the homes, businesses, and lives of people all over the world, and it emphasizes the magnitude of what we can achieve together to affect climate change," said Nina Guralnick, Control Room general manager. "Providing solutions that make sense in our daily lives, through television, radio, online content, and text messaging allows for people to engage and commit to making a change in the way they are most comfortable."

Live Earth Online

MSN is the exclusive online partner for Live Earth, providing concert footage in real time for all eight stages, allowing internet users to customize their viewing experience switching between live concerts to see their favorite artists perform. Reaching 42 countries and translated into 21 languages, MSN also allows users to communicate directly via online message boards throughout the shows and discuss green issues as well as ways to commit to Live Earth energy saving solutions. Following Live Earth, people can also visit www.liveearth.msn.com to watch their favorite performances, see special moments they missed, and create a playlist of concert footage from each of the shows.

Live Earth Television

Live Earth will be broadcast across television networks in over 100 countries, with more than 15 live tailored programs reaching an estimated one billion households world-wide. NBC Universal will dedicate all of its domestic networks to Live Earth on July 7th culminating with a Prime Time special airing on NBC. The Bravo Network will broadcast 18 hours of Live Earth concert footage from around the globe. The Live Earth world feed will broadcast for 22 hours on both the Sundance Channel and UNI HD. More than 20 of the world's leading broadcasters including NBC (US), Shanghai Media Group and CTV (China), BBC (UK), Pro Sieben (Germany), TVGLobo (Brazil), Fuji TV and NHK (Japan), South Africa Broadcast Company (South Africa) and Foxtel (Australia) will dedicate a combined total of more than 100 channels to Live Earth concert coverage. In addition, broadcasters have committed to integrating Live Earth PSAs and messaging into their programming and news schedules.

Live Earth Radio

Live Earth will be broadcast via radio channels in more than 120 countries and will reach hundreds of millions of listeners.

Through a partnership with Premiere Radio Network four separate radio broadcast programs at 18 hours each will be heard on 200 syndicated stations in the U.S. and both XM and Sirius will devote 8 channels each on satellite radio to carry each concert and messaging in its entirety for over 60 total hours of music. In addition, World Space satellite radio will deliver 22 1/2 hours of audio content across Africa, Asia and Europe in 134 countries. Beyond regular concert programming, each station will carry Live Earth PSAs and promotions to deliver the call to action and encourage listeners to take action.

Live Earth Wireless Technology

The Sprint Power View original programming network will deliver mobile simulcasting and on-demand replays of Live Earth concerts at Wembley and Giant's stadiums exclusively to millions of Sprint Vision and Power Vision subscribers in the United States.

Live Earth Satellite Technology

Intelsat will use its industry-leading network for the collection and distribution of the Live Earth concerts in standard and high definition. During the event, uplinks at each of the eight Live Earth venues will transmit to satellites across Intelsat's fleet and then feed the programming from each venue to one of Live Earth's three production centers in Los Angeles, and Washington D.C. in the United States, and London, England . The post-production world feed for the concert will then travel across Intelsat's GlobalConnex terrestrial and satellite network to its teleports for distribution to cable and broadcast companies worldwide. Intelsat will transmit the global feed in high definition over Europe and North America and broadcasters around the world will then be able to receive the content and incorporate into their live broadcast coverage.

For more information about the Live Earth campaign to combat global warming, visit www.liveearth.org.

About Live Earth

Live Earth is a monumental music event that will bring together more than 2 billion people on July 7, 2007 to combat the climate crisis. Live Earth will stage concerts in New York, London, Sydney, Tokyo, Shanghai, Rio de Janeiro, Johannesburg, Hamburg and will feature a mix of both legendary music acts like The Police, Genesis, Bon Jovi and Madonna with the latest headliners like Kanye West, Kelly Clarkson, Black Eyed Peas and Jack Johnson.

Live Earth's 24 hours of music across 7 continents will deliver a worldwide call to action and the solutions necessary to answer that call. Live Earth marks the beginning of a multi-year campaign to drive individuals, corporations and governments to take action to solve the climate crisis. Live Earth is partnering with the Alliance for Climate Protection, The Climate Group, Stop Climate Chaos and other international organizations in this ongoing effort. Live Earth was founded by Kevin Wall, a worldwide executive producer of the Live 8 concert series in 2005, and is supported by former U.S. Vice President Al Gore.

smart is the world's only automaker serving as an Official Partner. Unlike any other vehicle, the new smart fortwo combines a modern, individual lifestyle with environmental protection by setting the standard in urban mobility and offering the lowest CO2 emission of any vehicle on the market. smart responds to environmental demands with innovative, technologically sound solutions and as a result produces positive and credible answers to the question of ecological driving.

Philips, as the world's leading lighting supplier, joins Live Earth as an Official Partner. Philips was the first to introduce the energy saving light bulb in 1980 and has put environmental product improvement at the heart of its business with its EcoDesign program since 1994, increasing its green product range year by year.

Live Earth is partnering with companies on a local level who share the commitment to helping people live a more energy efficient lifestyle. PepsiCo, an Official Partner of Live Earth, is committed to making a difference with eco-friendlier packaging, energy and water conservation and waste reduction. It's all part of PepsiCo's commitment to Performance with Purpose -- to do better by doing better.

Esurance, the direct-to-consumer personal auto insurance company, joins Live Earth as an Official Sponsor and is the latest extension of Esurance's efforts to conserve energy and preserve the planet's precious resources. For more than seven years, Esurance policyholders have helped save thousands of trees by buying their auto insurance online and using electronic documents. An official partner of Live Earth, The Absolut Spirits Company, Inc., a subsidiary of V&S Group, produces and markets ABSOLUT(R) VODKA, Level (TM) Vodka, FRIS(R) Vodka , Plymouth(TM) Gin and Cruzan(R) Rum. The Absolut Spirits Company focuses on reducing the impact on climate change, sustainable agriculture and optimizing use of natural resources as mandated by V&S Group. To view details on the company's efforts to combat global warming, visit www.vsgroup.com and click on "Corporate Responsibility/Environment."

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