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GSM ASSOCIATION: Xtract makes it to the Top Ten Finalists of GSMA
Mobile Innovation Global Award
(M2 PressWIRE Via Thomson Dialog NewsEdge)
RDATE:31012008
London, UK and Helsinki, Finland: The GSM Association (GSMA) has
announced that Xtract is one of the top ten finalists for the 2008
Mobile Innovation Global Awards. These awards encourage breakthrough
technology, applications and services in the mobile industry by
bringing together innovative mobile products, industry investors and
mobile operators. Xtract's social intelligence software solution,
Social Links, was chosen one of the two Most Innovative Carrier
Infrastructures/Platforms out of hundreds of competing solutions.
So, what does Xtract Social Links do? It transforms the latest
scientific findings in the area of social network analysis into
automated tools for real-time customer profiling and targeting of
marketing activities. It contains tools for combining the network
information with predictive modelling, relevant for specific business
applications including reporting and visualization tools - making it a
complete product for the mobile operator's use.
Xtract Social Links identifies the underlying network structures within
the subscriber base, divides it into communities and classifies
subscribers based on their social influence. The result is a completely
new layer of customer insight. With new, self-learning customer
profiles through multi-dimensional analytics of real operator customer
mobile operators can enjoy major business benefits. These range from
the reduction of churn through efficient campaigns, to rapid increase
of revenues from intelligent new customer acquisition and product
launch campaigns.
What does this mean to the end user? Spam free, relevant and engaging
mobile marketing and advertising!
Come and see us at the Mobile World Congress Barcelona! As a finalist
in this category, Xtract will pitch our products and services to an
expert judging panel at the Marketplace on Monday 11th and Tuesday 12th
February. The winner from each category will be presented at the event,
with one Overall Mobile Innovation Global Award Winner being presented
at the Global Mobile Awards 2008 Gala Dinner at the National Palace in
Barcelona on the evening of Tuesday February 11. Our demo booth at:
IZ11.
About Xtract
Xtract is a trusted partner and innovator in social advertising
intelligence. It enables media and mobile industries to monetise their
digital communities. The company's core strengths are in social network
analytics and process optimisation. Xtract has developed a unique set
of automated solutions, technologies and services that based on social
interactions and behaviour data can create accurate and real time
consumer profiles for mobile and online advertisers.
Xtract operates across Europe and Asia, working with over 50 blue-chip
companies with intensive customer data. Headquarters are in London, UK
and the R&D centre of excellence in Helsinki, Finland. www.xtract.com
((M2 Communications Ltd disclaims all liability for information
provided within M2 PressWIRE. Data supplied by named party/parties.
Further information on M2 PressWIRE can be obtained at
http://www.presswire.net on the world wide web. Inquiries to
info@m2.com)).
Copyright ? 2008 M2 Communications Ltd.
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