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| [March 20, 2008] |
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The Market for Switched Digital Video Equipment, Software, and Services is Expected to Grow from About US$ 165 Million During 2008
DUBLIN, Ireland --(Business Wire)-- Research and Markets (http://www.researchandmarkets.com/reports/c86509) has announced the addition of "Worldwide Switched Digital Video for Cable TV" to their offering.
Switched Digital Video (SDV) technologies provide an excellent long-term approach that can help Cable operators to succeed over the long run. Top line findings include:-Cable TV can increase HDTV, data, and VOD
-Switched Digital Video can be a "magic bullet"
-Key vendors are all making investments to bring Switched Digital Video technologies forward
The market for Switched Digital Video equipment, software, and services is expected to grow from about US$ 165 million during 2008, up to more than US$1 billion in 2012. Initial deployments will create a strong market for upgrades, which will become dominant in 2012.
This report is the first to offer a complete "bottoms up" market model, estimating the annual costs for new and upgraded Switched Digital Video installations, the number of large, medium, and small headends expected to use SDV, and the annual value of the SDV market in four geographic regions.
North America will be the dominant region. Key growth opportunities will arise in Asia, Europe, and the ROW countries. The strategic key to success will be winning early deployments, because follow-on upgrades will be lucrative. World-class professional services, staff training, and the ability to remotely monitor and repair SDV installations will be the winning formula.
Cable TV operators, equipment vendors, TelcoTV (IPTV) operators, and satellite services should all purchase this report, because they need to see how the market will develop.
Topics Covered:
Executive Summary
Cable TV Systems, Worldwide, Face Increasing Competition
Switched Digital Video (SDV) Provides a Powerful Solution
Competitive Issues Facing Cable TV That Create an Opportunity for Switched Digital
Video as an Optimal Solution
Competition Heating Up For All Cable TV Services
Satellite TV Services Pushing HDTV
Telco TV Services Pushing HDTV, VOD, and Broadband
Increasing Number of High Definition TV Channels
DirecTV Touting 'More HDTV' Than Cable
EchoStar's DISH Network Acquires Sling Media
EchoStar Delivers VOOM HDTV Channels
Increasing Number of Niche, Ethnic, and Non-English Language TV Channels
Non-English/Non-Spanish Channels
Spanish-Language Channels
Personal Video Recorders Offsetting Some Advantages of Video-on-Demand
Increasing the Number of Video-on-Demand Streams
Time-Warner's Start Over Service Improves Efficiency of VOD Infrastructure
Increasing the Number of High Definition VOD streams
Increasing Use of Interactivity with tru2way Connectivity
Adding More Channels with Locally-Addressable Advertising
Need to Continue Support for Local Analog TV Channels After Analog Cut Off
Need to Add Support for Local Low-Power Analog TV Stations After Analog Cut Off
Negotiation of Retransmission Consent Agreements
Government Interest in A La Carte TV Program Pricing
Digital Simulcasting of Analog Services on Digital Tiers
Need to Increase Broadband Internet Service Speeds with DOCSIS 3
Need to Provide Protected Bandwidth for Voice-over-IP Services
Cable TV Systems Face Choices to Optimize the Use of a Fixed Bandwidth Asset
Elegant Engineering of Thorny Problems is a Hallmark of the Cable TV Industry
Analog TV Channels
High Speed Data and Voice Telephony Channels
MPEG-2, Variable Bit Rate, Constant Bit Rate, MPEG-4, and High Definition
Linear Broadcasts, On Demand Services, and Switched Digital Video
Service Groups
Options that Cable TV Operators Can Use to Expand Their Service Offerings
A Brief Look at How Switched Digital Video Works
Switched Digital for Standard Definition Linear Broadcasts
The SDV Cable TV Network Becomes a Living, Breathing Entity
Switched Digital Video for High Definition Linear Broadcast
Switched Digital Video for Unicasting, VOD, and Addressable Advertising
Switched Digital Video Becomes a Revenue Generator for Local Cable
Ten Elements of a Switched Digital Video Deployment
Professional Services
Additional MPEG-2, or MPEG-4 Video Encoders
Bulk Encryption or Edge Encryption
Interfacing to Existing Infrastructure and Management Systems
SDV Management System
SDV Resource Manager
SDV Session Manager
Improved Edge QAM Devices
Upgradeable Client Software for Digital Set Top Boxes
Support for Continuous Research and Development
Forecasts by Region, by Category
Minimum Requirements for SDV Installation
Assumptions Made about System Size
Approximations for Typical New and Upgraded SDV Installation Costs
North America by Category
Europe by Category
Asia by Category
Rest of the World (ROW) by Category
Worldwide Summary by Category
Worldwide Summary Forecasts by Geographic Region
Switched Digital Video Solutions
BigBand Networks
BigBand is the Early Leader in Switched Digital Video
BigBand's Professional Services Team Providing a Competitive Advantage
BigBand Announces Fifth Generation SDV Product Line
Motorola Connected Home Solutions
Cisco Systems
ARRIS
Scopus
Harmonic
TANDBERG Television
Imagine Communications
Methodology
Glossary
Related Reports
List of Tables
For more information, visit http://www.researchandmarkets.com/reports/c86509
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