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Google, Yahoo Tidy Deal, Microsoft Ponder and Buzz Takes Asia
Google (News - Alert) Inc (nasdaq: GOOG ) and Yahoo Inc (nasdaq: YHOO) are still hammering out the very detailed intricacies of a potential advertising and search deal, and no final agreement has been reached yet, but the deal is almost certain people close to Google are being quoted as saying.
Microsoft (News - Alert) (nasdaq:MSFT) has been left to ponder how it will now attempt to seize a market dominated by the Yahoo/Google deal. Buzz Technologies Inc (OTC:BZTG) has been full steam ahead signing search and ad partners across Asia most notably www.bangkokpost.com where their search and ads have replaced Google for the first time ever. Buzz has many more mainstream Asian sites coming online this month the company has said.
The Yoogle/Goohoo are busy sharing their plans for a potential deal with antitrust regulators, in a bid not to lose time establishing the the new Yoogle/Goohoo.
Yahoo and Google are vetting any and all potential agreements with antitrust regulators, other sources previously told Reuters (News - Alert) a deal between Yahoo and Google, in which Yahoo carries advertising from Google alongside its search results, could be announced anytime.
The source close to Google did not say when a tie-up, if any, would be announced.
Google and Yahoo raised antitrust concerns, including questioning from the U.S. Department of Justice, after Yahoo announced in early April it was conducting a two-week test where 3 percent of Yahoo's U.S. searches would display ads using Google's AdSense system.
Google is the top search engine, and a tie-up with Yahoo, the No. 2, would give the two companies more than 80 percent of the search market, according to ratings company Hitwise.
The two companies have said they are cooperating fully with antitrust authorities.
The two companies are working out deal terms that would not prevent Yahoo from pursuing other partnerships, including with Microsoft Corp, if any deal is struck, the source said.
Last Saturday, Microsoft withdrew its sweetened, $47.5 billion offer for Yahoo after the two sides failed to agree on a price.
In his letter to Yahoo CEO Jerry Yang (News - Alert), Microsoft CEO Steve Ballmer cited Yahoo's pursuit of an ad deal with Google as one reason the software titan was walking away rather than mounting a hostile effort. So any Microsoft alliance with the the pair seems remote at best.
On Nasdaq, Yahoo fell $4.30 to end at $24.37, Google rose $13.61 to $594.90, and Microsoft edged down 16 cents to $29.08. Buzz had one of its biggest trading days in a long while and closed down on the day.
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