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TMCNet:  Exponential-e: Wimbledon gets Championship bandwidth from Exponential-e

[July 01, 2008]

Exponential-e: Wimbledon gets Championship bandwidth from Exponential-e

(M2 PressWIRE Via Acquire Media NewsEdge)
RDATE:01072008

Exponential-e, a specialist provider of bespoke Ethernet solutions for
the corporate market, today announced deployment of its Powerserve
Internet' solution for the All England Lawn Tennis Club (AELTC). The
Ethernet-over-fibre solution enables AELTC to quickly and easily flex
the bandwidth it has available at different times of the year and makes
use of Exponential-e's business-grade Internet Route 1 algorithm.
Exponential-e worked closely with AELTC's voice and data solutions
consultancy, MAC Systems during the planning, design and implementation
stages of the overall project to ensure that all of the challenges were
met in time for this year's Championship.

The All England Lawn Tennis Club is a not-for-profit organisation,
responsible for staging the world's leading tennis tournament;
Wimbledon, the only Grand Slam tennis event still held on grass,
attracts over 450 000 visitors and, through press, radio and
television, a following of millions throughout the world.

Wimbledon's demand for bandwidth is strongly seasonal. The world's
media attend The Championships for two weeks each year and need to be
able to file stories upload images and conduct online research as the
action unfolds. In keeping with the professionalism of The
Championships, Wimbledon's media centre must provide state-of-the art
facilities.

Exponential-e's Powerserve Internet solution is a high-performance
business-grade Internet service. Route 1 intelligent IP management
dynamically samples the traffic of five tier one providers and sends
data via the fastest route available at any given time.

As part of the club's overall Voice & Data review, MAC Systems
identified the need for the AELTC to get flexible pay-as-you-go
bandwidth-on-demand. This flexibility is necessary because only a
fraction of the available bandwidth is needed for eleven months of the
year, the demand for bandwidth during the event grows year-on-year.
This, coupled with the intention to deploy SIP Trunking, meant MAC
Systems recognised the need to forge a strong relationship with a
company that could support the club's vision.

The beauty of the solution is that as The Championships approach,
simple keystroke re-configuration, done remotely by Exponential-e,
flexes the bandwidth significantly to the optimum available on the
optical Ethernet circuit. Bandwidth can be flexed for as long as it is
needed and the customer only gets charged for the higher bandwidth rate
when, and for as long as, it is activated.

Engineered to provide full back-up in the event of any network problem,
two separate circuits connect to two different Exponential-e network
locations and are presented to the AELTC via two different
communications rooms on their campus. Network traffic is load-balanced
across the two circuits with each circuit backing the other up in the
case of a problem.

End-to-end management of the network is provided by an Ethernet
demarcation device. This gives both Exponential-e and the customer full
visibility of the circuit and allows faults to be easily isolated and
quickly fixed.

Paul Burns, Project Director, MAC Systems said "we had to take a
careful approach in selecting the right partner for this client as they
have some unique requirements together with a vision on how they want
to operate the voice and data services at a world leading sports venue.
MAC Systems working with the AELTC team, coupled with Exponential-e's
innovative approach further enhances Wimbledon as a world class venue".

Jeff Lucas, IT Director for the AELTC said "We always try to ensure
that we have sufficient bandwidth capacity to support our media. We
have gradually increased this over the years but felt we needed to make
a step change for 2008. Exponential-e's highly flexible network and its
tailored costs enabled us to do that".

Mukesh Bavisi, Network and Services Director, Exponential-e went on to
say "AELTC is now connected onto our service creation platform so it's


simple to provision new services such as voice and SIP trunking just by
creating additional virtual circuits as and when they are needed".

About Exponential-e

Exponential-e designs and deploys bespoke network solutions, connecting
company LANs regionally, nationally and internationally to create
global office networks. Customer networks are created within
Exponential-e's VPLS-enabled NGN (known as the Service Creation
Platform or SCP) and do not touch the Internet, ensuring they are
totally private.

In addition to fast, high capacity, flexible connectivity solutions,
companies also access a range of enterprise services and applications
which are hosted on the network. Managed and unmanaged storage, voice
services, video conferencing, surveillance and colocation, plus some
sector specific services are all available through a single access
circuit onto the SCP.

As well as its national UK network, Exponential-e has a direct
connection into New York, offering desktop-to-desktop transatlantic
services. The company also has a number of strategic alliances in
place, with like-minded Ethernet carriers, enabling the company to
offer end-to-end Ethernet across most of the world.

Exponential-e's network solutions are fast, flexible and secure -
giving customers responsive, scaleable networks which reduce risks and
costs while enhancing their business performance.

About MAC Systems

MAC Systems has a proven track record of successful Consultancy,
Project Management and implementation at both SME and corporate level
of Voice and Data Solutions in numerous industries. As a result of
recent successes they have now developed their own Telecoms Events Team
to provide temporary service at sporting and other large events. A
select network of strategic partnerships and support services enables
MAC Systems to offer its clients the "Right Business Solution" through
either established or hot-off-the-press ideas.

MAC System's ethos of "Right First Time" coupled with a "Manage with
Integrity" strategy allows it to build and nurture client relationships
to the mutual benefit of both.

CONTACT: Exponential-e
Tel: +44 (0)20 7096 4098
e-mail: helen.simpson@exponential-e.com
MAC Systems
Tel: +44 (0)14 1583 8803
e-mail: info@macsystems.co.uk

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