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ATG Introduces eStara Video Connect
(Wireless News Via Acquire Media NewsEdge)
ATG (Art Technology Group), a provider of e-commerce software and
platform neutral optimization services, introduced eStara Video
Connect, an addition to its eStara Connections product line.
ATG stated that eStara Video Connect transforms passive video
advertisements into active, revenue and lead-generation tools by
enabling consumers to instantly "take action" while watching video ads.
These actions, such as in-bound phone calls or visits to advertisers'
websites are tracked and measured in real-time, allowing media
companies and Internet video providers to provide advertisers with true
return on investment data from each online video ad.
Dallas-based Media Distribution Solutions is one of the first companies
that have already implemented eStara Video Connect.
"Video advertising is clearly on the rise but to truly take advantage
of the medium, video ads need to allow viewers to act and then deliver
rich statistics so that businesses can measure the effectiveness of
their campaigns," said Mike Shell, CEO, Media Distribution Solutions.
"We use eStara Video Connect as part of our BetterVideo player, which
allows us to provide our customers with actionable videos that in turn
deliver more measurable leads to advertisers."
Statistics from the Kelsey Group reveal the untapped opportunity to use
video for direct response advertising: After viewing video ads, 47.3
percent of consumers reporting visiting a Web site, 19.1 percent
requested information about a product or service, 18.2 percent visited
a brick-and-mortar store to check out a product, and 16.9 percent made
a purchase. This data shows that consumers are taking action when they
see something they need or want in a video ad; eStara Video Connect
simply gives consumers the power to act instantly, right from the video
player itself.
((Comments on this story may be sent to newsdesk@closeupmedia.com))
((Distributed on behalf of 10Meters via M2 Communications Ltd -
http://www.m2.com))
((10Meters - http://www.10meters.com))
Copyright ? 2008 Wireless News
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