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Style Frontrunner L'Or?al Paris And Fashion Retailer Winners Return As Project Runway Canada Sponsors
(Canada Newswire English Via Acquire Media NewsEdge) Attention Entertainment Editors
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CANWEST'S HIT REALITY SERIES INTEGRATES
FASHION, BEAUTY AND STYLE
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TORONTO, Jan. 21 /CNW/ - Brains and beauty...Canwest is pleased to announce that L'Or?al Paris has returned as the lead sponsor of the Gemini award-winning series Project Runway Canada, along with official fashion retailer and partner, Winners.
Debuting on Global Tuesday, January 27 - 10pm ET/PT, Project Runway Canada continues to raise the bar this season with an even bigger and better integrated sponsorship deal with L'Or?al Paris and Winners. The brands of the much-lauded beauty and fashion leaders will be strategically utilized across all mediums including in-show, on-air, online and in print throughout the duration of the series run on its premiere network, Global, and in encore presentations on SLICE(TM).
"Project Runway Canada, without a doubt, is the ideal program to showcase these two formidable brands. We couldn't be more pleased to have L'Or?al Paris and Winners back on board for this all-new season," said Errol Da-R?, Executive Vice President of Sales, Canwest Broadcasting. "Both are considered significant entities in the beauty and fashion industries; and in conjunction with our hit reality series, this is truly a powerful combination."
As official beauty partner, L'Or?al Paris shares its knowledge of the latest trends and brings hands-on makeup and hair expertise to designers and viewers throughout the competition. The in-show components feature consultations between the designers and the L'Or?al Paris' team of experts as they create the makeup and hair looks that will complement the contestant weekly designs.
Brand new this season is the L'Or?al Paris "Ask an Expert" feature providing users professional one-on-one advice available on the official Project Runway Canada website on GlobalTV.com/runway. The site will also include enhanced profiles from L'Or?al Paris Beauty Experts Eddie Maleterre and Eric Del Monaco, model blog integrations highlighting key products for creating the designer's model look, and as well, the online L'Or?al Paris beauty page presents a quick round-up of the week's winning look.
"L'Or?al Paris is pleased to partner with Project Runway Canada for a second season. As fashion and beauty are united in all Fashionistas' minds, this alliance is a natural fit and an unparalleled way to bring our brand to life," said Anik Gagnon, Communications Director for L'Or?al Paris. "Our role as beauty expert to the contestants shines a spotlight on our longtime and on going commitment to supporting Canadian designers, most specifically in the case of Project Runway Canada in supporting up and coming talent."
Through the courtesy of Winners, the designers have unlimited access to the Winners Accessory Wall that houses all the latest shoes, handbags, and jewelry to complete their looks for the design challenges. As well, in addition to sponsoring the season's Photo Gallery on the official Project Runway Canada site (GlobalTV.com/runway), Winners further complements the series broadcast with online features of their weekly accessory selections with exclusive tips for fashionistas nationwide.
"Winners is thrilled to return as the retail sponsor of Project Runway Canada, offering the perfect finishing touches for the contestants' designs via the Winners Accessory Wall," commented Shannon Johnson, Manager of Public Relations and Sponsorships, Winners Merchants International. "Winners delivers the hottest designer labels in-store everyday, and we are proud to support the fashion leaders of the future."
The first of 12 all-new episodes of Project Runway Canada on Global premieres next Tuesday at 10pm ET/PT. Supermodel Iman returns as the Host, with renowned Canadian designer, Brian Bailey as the series mentor.
"The L'Oreal Beauty Experts, led by Eddie and Eric, and the Winners Accessory Wall play an important and valuable role in the show. They provide legitimate, integral content that marries perfectly with Project Runway Canada." says John Brunton, President and CEO of Insight Production Company Ltd.
To access complete program & broadcast information, please log-onto: www.canwesttvmedia.com User ID: canwest / Password: press
Project Runway Canada encores on SLICE(TM) beginning Saturday, January 31 at 9pm and again on Mondays at 10pm ET/PT.
Project Runway Canada is produced by Insight Production Company Ltd. Project Runway Canada's Executive Producers are John Brunton and Barbara Bowlby, Supervising Producer is Andrea Gabourie.
About Canwest Originals
Canwest is the proud home of the most diverse slate of Canadian Original programs across the Dramatic, Lifestyle and Entertainment genres. As a steadfast supporter of the Canadian production community, Canwest is dedicated to bringing the best of the country to audiences nationwide - including award winning shows such as; Project Runway Canada, 'da Kink In My Hair, The Guard, Sarah's House, Holmes on Homes, Restaurant Makeover, Rent-A-Goalie, Kenny vs. Spenny, and the nation's number one entertainment newsmagazine Entertainment Tonight Canada.
Global Television is a Canwest Broadcasting network.
About Canwest Broadcasting
Canwest Broadcasting operates two conventional television networks, Global Television and E!, and eighteen of the country's most popular specialty channels, including HGTV, Mystery TV, National Geographic Channel, Showcase, Slice(TM) and TVtropolis. Canwest Broadcasting is a division of Canwest Media Inc.
About Canwest Media Inc.
Canwest Media Inc is a subsidiary of Canwest Global Communications Corp. (www.canwest.com; TSX: CGS and CGS.A). An international media company, Canwest is Canada's largest publisher of paid English language daily newspapers and owns, operates and/or holds substantial interests in conventional television, out-of-home advertising, specialty cable channels, web sites and radio stations in Canada, New Zealand, Australia, Turkey, Indonesia, Singapore, the United Kingdom and the United States.
About Insight Production Company Ltd
Insight Production Company Ltd., headed by John Brunton & Barbara Bowlby has become an industry leader in the creative development, financing and production of highly rated television programs in every genre. Since 1979, Insight has created thousands of hours of groundbreaking television that continues to be broadcast over major networks worldwide and its reputation for quality has been recognized by numerous international awards over 40 Geminis. Alongside Project Runway Canada, recent hits include The JUNO Awards, Canada's national music celebration hosted by Russell Peters; Canadian Idol, Canada's homegrown version of the hugely successful international format; Are You Smarter Than a Canadian 5th Grader?, an exciting game show that takes adults back to the 'classroom'; The Jon Dore Television Show, currently airing its second season on The Comedy Network; and Deal or No Deal Canada, the hit primetime game show, starring Howie Mandel, which delivered to Global Television Network its highest ratings of all time for a Canadian program. For further information, visit www.insighttv.com
About FremantleMedia Enterprises & FremantleMedia
FremantleMedia Enterprises is the brand extension arm of FremantleMedia, offering a one-stop-shop for all Licensing, Distribution and Home Entertainment. It is a division of FremantleMedia, one of the largest international creators and producers of entertainment brands in the world with leading prime time drama, serial drama, entertainment and factual entertainment programming in over 40 countries worldwide. FremantleMedia is a subsidiary of RTL Group, Europe's largest television and radio broadcast company, which is 90% owned by Bertelsmann AG, an integrated media and entertainment company that commands leading positions in the world's media markets. For further information, visit www.fremantlemedia.com.
About L'Or?al Paris
L'Or?al Paris is a lead sponsor of Project Runway Canada. L'Or?al Paris is a division of L'Or?al Canada, the leader in the Canadian cosmetics market. The company, which is headquartered in Montreal, had sales of $822.4 million in 2007 and employs 1,200 people, representing 56 different nationalities. L'Or?al Canada, a wholly owned subsidiary of L'Or?al Group, the world's leading cosmetics company, offers its customers a wide range of choices with its diverse portfolio of brands and encompasses all aspects of beauty. For more information on L'Or?al Paris visit www.lorealparis.ca.
Winners
Winners is the exclusive retail sponsor of Project Runway Canada. For over 20 years, Winners has been offering Canadians brand name and designer fashions at up to 60% less than department and specialty store prices, every day. The chain is Canada's largest off-price retailer with over 180 stores across the country selling high quality merchandise for the entire family. Winners is a division of the TJX Companies, Inc. For more information on Winners visit www.winners.ca
MEDIA CONTACTS: Jacqueline Kendall, (416) 934-7850, jkendall@canwest.com; Grace Park, (416) 967-2484, gpark@canwest.com
Copyright ? 2009 Canada Newswire Ltd. All Rights Reserved.
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