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Artesian Solutions: Businesses Need To Address Employee Internet Productivity In Order To Survive The Recession, Warns Artesian Solutions; New research highlights 11 hours a week are typically wasted by employees using search engines
(M2 PressWIRE Via Acquire Media NewsEdge)
RDATE:13022009
New research published today shows that up to 11 hours a week are
typically wasted by employees using search engines to research a
subject or look for informationwith frustrating end result. The
research, conducted forArtesian Solutions, a provider of web-based
market intelligence and surveillance software,also found that 36% of
sales and marketing executives admitted to not finding the relevant
information they were seeking and 51% reporting they were left 'highly
frustrated' after using search engines. Artesian's research is
supported by the recent findings of theIDC which concludes that a
typical sales executive spends 22 hours a week on sales call and
customer meeting preparation, which includes searching for customer
information using the internet
The survey was conducted by an independent research company on behalf
ofArtesian Solutionsand consisted of in-depth telephone interviews
throughout December 2008 and January 2009 with sales and marketing
executives in 151 UK companies.
Further findings from the research have enabledArtesian Solutionsto
attribute a monetary value of GBPEUR$ 3,194 for 1 hour of an employee's
time in enterprise organisations whose sales people have a typical
GBPEUR$1,000,000 average sales quota.
This figure came out of average productivity findings again backed by
IDC centring around260 working days in a year of which only 51% are
productive selling days once holidays, training time, sickness and
sales administration are considered. Of the remaining 134 working days
(938 hours) with an average close rate of 1 in 3 this leaves an
enterprise quota carrying sales person with only 312 effective selling
hours which divided by the quota equates to the GBP3,195 figure. This
formula is applicable to all organisations with different sales quotas
and close rates.
Andrew Yates, CEO atArtesian Solutions, comments: "As the economy
continues to worsen, companies need their employees to be focusing on
areas of the business that are most likely to achieve results. The fact
that each employee is spending so much time un-productively in any
working week with so much at stake further illustrates the need to
address this key area of competitive advantage. The internet is an
essential business tool - when used correctly - and should be used to
gain valuable sales and competitive intelligence but there are better
ways to achieve this than traditional key word searches and news
alerts. Web 2.0 and the semantic web have gone a long way to ensure
that this is possible but I think the time has come for software
companies like Artesian to step up with business applications that make
this possible on a large scale to make certain that the internet is
being used in the most productive way."
About Artesian:
Artesian Solutions - a provider of web-based market intelligence and
surveillance software - delivers headline driven, exception-based,
insight presented as a unique 'news gazette' which incorporates online
market intelligence and social networking-style collaboration to
deliver smart insight straight to the desktop or mobile device of the
subscriber.
Artesian's clients include Siemens, Vodafone, SmartFocus, Boehringer
Ingelheim and many others.
CONTACT: Artesian Solutions
WWW: http://www.artesiansolutions.com
Nick Bolshaw, PR Consultant to Artesian Solutions, Rostrum
Communications
Tel: +44 (0)7931 456 214
Tel: +44 (0)20 7392 2632
e-mail: nick@rostrumpr.com
((M2 Communications Ltd disclaims all liability for information
provided within M2 PressWIRE. Data supplied by named party/parties.
Further information on M2 PressWIRE can be obtained at
http://www.presswire.net on the world wide web. Inquiries to
info@m2.com)).
Copyright ? 2009 M2 Communications Ltd.
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