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Logan Tod: British public set to continue love affair with online shopping!
(M2 PressWIRE Via Acquire Media NewsEdge)
RDATE:19032009
Logan Tod, the e-business consultancy, today reveals that consumers are
planning to spend more money online than ever before, despite the
credit crunch. And it seems that this increase is all down to our
desire to save money in the current economic climate, with the research
showing that value for money is now a top priority when it comes to
making that all important next purchase.
The information on current consumer online shopping habits, compiled
for the company's third annual Online Shopping Index, reveals that
almost two thirds (65%) of consumers plan to increase their shopping
online over the next 12 months - which is welcome news for beleaguered
retailers.
And it's those in the 45 and over age bracket who are mainly
responsible for driving this growth (65% of those questioned in this
age bracket said they will increase spend by at least 10%). As the over
45s become more internet savvy and comfortable with using e-commerce
sites, they are now realising that online shopping offers the best
value, and are taking advantage of current money off promotions.
Shoppers outside London are also purchasing more online, with the south
west region alone planning to spend 20% more (when compared to the
results from last year's Index). This increase can probably be
attributed to the rise in broadband usage nationwide and the
convenience of not having to travel any further than their living room
to shop, as well as the quest to find a bargain.
By focusing on these groups, e-tailers can ensure they continue to grow
steadily in 2009. According to the Index, the factors most likely to
affect consumer behaviour are: low cost delivery (71%); increased money
saving offers (67%); and improved description of goods and services
(53%).
Matthew Tod, chief executive at Logan Tod explains, "We have already
started to see signs of this predicted growth emerging in the recent
online shopping results from Christmas 2008. With more and more people
becoming accustomed to shopping online, it is no longer good enough to
simply let the strength of your products drive your sales and traffic;
you need to consider whether you are delivering a great experience for
visitors to your site, or risk losing them to rivals."
"89% of those consumers we questioned felt that online service is
getting better - this shows that the work being done to improve the
customer experience is being noticed, and is one of the reasons why the
public continue to vote with their money", concludes Matthew.
Editors notes
About Logan Tod & Co
Logan Tod & Co. is an independent digital consultancy, focused on
helping companies achieve better results from e-business. The company
ensures online activity creates more sales leads, sells more, saves
money and improves ROI. The Logan Tod team does this by analysing data,
managing the conversion process and developing techniques to maximise
the effectiveness and efficiency of a website.
Logan Tod works closely with its clients, ensuring their site
development is more business results driven and customer centric.
Clients include Focus DIY, Homeform Group, HMV, M and M Direct,
Kitbag.com, Sky, Penguin Books and Hawkins Bazaar.
CONTACT: Gugs Sembi, immediatefuture
Tel: +44 (0)845 408 2031
Tel: +44 (0)774 6142 843
e-mail: Gugs.Sembi@immediatefuture.co.uk
WWW: http://www.immediatefuture.co.uk
Logan Tod & Co
WWW: http://www.logantod.com
((M2 Communications Ltd disclaims all liability for information
provided within M2 PressWIRE. Data supplied by named party/parties.
Further information on M2 PressWIRE can be obtained at
http://www.presswire.net on the world wide web. Inquiries to
info@m2.com)).
Copyright ? 2009 M2 Communications Ltd.
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