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TMCNet: WaveMarket, Millennial Media to deliver location-based services to advertisers

[April 02, 2009]

WaveMarket, Millennial Media to deliver location-based services to advertisers

Apr 02, 2009 (Datamonitor via COMTEX) -- WaveMarket, a provider of mobile location-based platforms and applications, and Millennial Media, a provider of mobile advertising network solutions, have collaborated to deliver scalable location-based services to advertisers in 2009.


Millennial Media said that with the integration of a trusted and secure platform such as Veriplace, consumers will know that their location will be protected and not misused in any such way. Users will also have the added value of obtaining contextually relevant advertising that will be the meaningful and effective for both them and the advertiser.

According to the company, Veriplace is based on the security and privacy solutions used in WaveMarket's Family Locator products already available on number of mobile phones. It provides WAP, Web, SMS, widget and mobile application developers access to a user's location, as long as the user grants access.

Chris Brandenburg, chief technology officer of Millennial Media, said: "By creating a transparent and secure location aggregation platform that empowers end users with full privacy controls, Veriplace will facilitate valuable location-aware applications and we are thrilled to be the first mobile advertising network to take advantage of this transformational location platform." http://www.datamonitor.com Republication or redistribution, including by framing or similar means, is expressly prohibited without prior written consent. Datamonitor shall not be liable for errors or delays in the content, or for any actions taken in reliance thereon

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