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TMCNet: 8x8 names new chief marketing officer and VP of marketing

[April 02, 2009]

8x8 names new chief marketing officer and VP of marketing

Apr 02, 2009 (Datamonitor via COMTEX) -- 8x8, a provider of voice, video and mobile communications solutions, has named Debbie Severin to the position of chief marketing officer and vice president of marketing, reporting to the company's president and CFO Dan Weirich.


As chief marketing officer, Ms Severin will be responsible for 8x8's marketing strategies and operations, driving awareness and adoption of the company's business IP communications solutions through customer acquisition and retention initiatives including brand management, demand generation, direct and online marketing, advertising, promotions, marketing communications and public relations.

Ms Severin has over 20 years of marketing experience. She most recently was vice president of marketing at Covad Communications. Prior to Covad, she served as vice president of marketing at Valiant Networks and NorthPoint Communications, as vice president of marketing and sales at Pacific Bell start-up PrimeOne Tele-TV, and as executive director of marketing and sales at Pacific Bell Video Services.

Mr Weirich said: "Debbie Jo brings invaluable insight, industry expertise and marketing acumen to 8x8, as well as a strong background in performance tracking and analytics. As the business market for efficient, economically beneficial IP communications solutions continues to grow, Debbie Jo will work to expand awareness and acceptance of 8x8's solutions while enhancing existing customer loyalty." http://www.datamonitor.com Republication or redistribution, including by framing or similar means, is expressly prohibited without prior written consent. Datamonitor shall not be liable for errors or delays in the content, or for any actions taken in reliance thereon

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