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Report Buyer: Telecoms: KoreaaEUR(TM)s Mobile Market Examined in New Report
Apr 09, 2009 (M2 PRESSWIRE via COMTEX) --
Report Buyer, the online destination for business intelligence for major industry sectors, has added a new report which offers a detailed outlook of the mobile market in Korea.
The report "Korean Mobile Market Forecast, 2009", available at http://www.reportbuyer.com/go/ROA00045 highlights the major issues among the three major Korean mobile operators, SKT, KTF and LGT, including subscriber growth, churn rate, average revenue per user, and CAPEX as well as competition over the rival network technologies, CDMA and WCDMA.
In 2008, Korea's mobile subscriber base reached 45.61 million with the estimated penetration rate of 93.4%. According to the report, the increase in subscribers will slow down and become stagnant to reach 46.8 million (penetration rate of 96%) in 2009. The ratio of WCDMA users is forecast to reach 57.3% (a 62.4% year-on-year increase) in 2009, which will exceed that of CDMA users for the first time. However, CDMA users account for a great share and will maintain a certain level by 2011.
With more than 90% of total population now using mobile phones in South Korea, it can be concluded that the strategy of focusing on quantitative growth does not work anymore. In this situation, a greater attention is being paid to new rate plans based on subscription commitment as well as how to provide monetary value to the customers in a differentiated manner. In 2009, each operator is expected to implement differentiated strategies based on qualitative change. In addition, competition among market players in releasing bundled products will accelerate after the merger of KT and KTF.
Based on comprehensive research, including materials by government agencies and IR departments of the major operators, as well as interviews with industry specialists, the 18-page report is vital to mobile operators, device vendors and mobile content providers who are interested in the South Korean mobile market, the fastest evolving mobile market in Asia.
"Korean Mobile Market Forecast, 2009" is available from Report Buyer. For more information, go to: http://www.reportbuyer.com/telecoms/mobile/korean_mobile_market_forecast_2009.html
Report Buyer product ID: ROA00045
About Report Buyer.
Report Buyer (http://www.reportbuyer.com/telecoms) is a UK-based independent online store supplying business information. The website now carries over 90,000 business information products, including market reports, studies, books and events. Subscribers receive a free monthly newsletter and email alerts on new titles in their areas of interest.
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