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TreeHouse Interactive Gets Social with Talk it Up
May 28, 2009 (Close-Up Media via COMTEX) --
TreeHouse Interactive, a developer of management technology, channel sales force automation (CSFA) and demand generation solutions, announced that it is making available new social media integration for its demand generation solution, Marketing View.
The new functionality, called Talk It Up, creates opportunities for both targeting and nurturing campaigns.
Talk It Up features include the ability to share any email promotion or landing page via Facebook, Twitter, MySpace, LinkedIn and other social media. To share the link to the landing page or online version of email, users simply add a token to the form or email via a mouse click.
"Combining social media with promotional email and campaign landing pages can provide a significant boost to marketing efforts," said TreeHouse Interactive CEO Erich Flynn. "But it's more than spreading your message. It's about scaling and leveraging the inbound marketing strengths of social media and using it to directly power a demand generation engine."
In addition to Talk It Up, TreeHouse has added Instant Polling. From within Marketing View, users can create their own polls and add them to any Web page. Common poll question formats such as radio buttons, checkboxes and drop-down boxes are all supported. Results are displayed instantly.
Other upgrades to Marketing View include one-click creation of online versions of email, improved forward-to-a-friend technology for email and forms, as well as email and direct mail promotion authentication. The new release is generally available immediately.
((Comments on this story may be sent to newsdesk@closeupmedia.com))
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