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Jaspersoft Drives 190% Pipeline Conversion With Manticore Technology Marketing Automation
AUSTIN, TX, Aug 25, 2009 (MARKETWIRE via COMTEX) --
Manticore Technology(TM), a leading provider of easy-to-use,
powerful, marketing automation solutions, today announced that
Jaspersoft, provider of the world's most widely used business
intelligence (BI) software, has realized a 190% increase in the
conversion of qualified leads to closed deals with Manticore
Technology.
Jaspersoft selected Manticore from a number of other marketing
automation vendors to increase the efficiency of the company's
marketing team and increase the returns on their marketing program
expenditures. The Jaspersoft marketing department was already doing
reporting and analysis, but they realized an effective marketing
automation solution would help them escalate more prospects into the
sales funnel, fine-tune their conversion ratios and maximize
revenues. The Jaspersoft team integrated Manticore Technology with
their existing Salesforce.com solution to create a comprehensive
sales pipeline management solution that fully aligns marketing
programs with sales revenue objectives.
"After careful consideration, we decided on Manticore because it
offers extensive capabilities for lead nurturing, lead scoring,
precise email marketing management, real-time campaign analysis and
list management," said Nick Halsey, VP Marketing at Jaspersoft. "Best
of all, the solution is intuitive and easy to use -- a feature that
is highly valued by our busy marketing team."
Since implementing Manticore Technology, the Jaspersoft marketing
department has gained deep visibility into current sales activities.
They are able to track new leads to final conversion by different lead
scoring categories and programs, while email communications are
properly segmented for commercial and non-commercial audiences,
including sub-segments within each group.
"Manticore Marketing Automation is a critical solution for all
business-to-business marketers," said Jeff Erramouspe, president,
Manticore Technology. "It enables them to dramatically impact the
sales pipeline by sending only ready to buy leads to sales, while
nurturing the rest until they are ready to purchase."
For the latest best practices on Marketing Automation, visit the
Manticore Technology blog at: http://blog.manticoretechnology.com/.
ABOUT MANTICORE TECHNOLOGY
Manticore Technology is a leading SAAS marketing automation solution
provider that enables marketers to effortlessly move sales prospects
through the pipeline through demand generation, lead management, lead
scoring, and lead nurturing, while feeding their sales team
invaluable insight about the interests of each lead. Manticore
Technology has enterprise customers around the globe, including,
Jaspersoft, Sharebuilder 401(k) and PGP. For more information visit
www.manticoretechnology.com or call 1-866-Manticore.
ABOUT JASPERSOFT
Jaspersoft's open source business intelligence suite is the world's
most widely used BI software, with nearly 9 million downloads
worldwide and more than 10,000 commercial customers in 96 countries.
The company's Jaspersoft Business Intelligence Suite provides a
web-based, open and modular approach to the evolving business
intelligence needs of the enterprise. Jaspersoft's software is
rapidly updated by a community of more than 90,000 registered members
working on more than 350 projects, which represents the world's
largest business intelligence community.
PR Contact:
Maria Krinsky
415.704-5012 (office)
415.509-0498 (mobile)
Email Contact
SOURCE: Manticore Technology
http://www2.marketwire.com/mw/emailprcntct?id=6D73235388A56438
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