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Industry Kudos Continue: Clickatell Awarded "Best Mobile Messaging Campaign," "Industry Personality of the Year" to CEO Pieter de Villiers
(Market Wire Via Acquire Media NewsEdge) REDWOOD CITY, CA -- (MARKET WIRE) -- 09/14/09 --
Visiongain announced its Mobile Content Awards (MCA)
winners last week during its London event to those companies and
individuals making significant progress in the mobile industry. Clickatell founder and CEO Pieter de
Villiers is being honored as "Industry Personality of the Year," for his
insight and contributions to the mobile industry. And, Clickatell is being
recognized for "Best Mobile Messaging Campaign" highlighting its work with
the US State Department and its successful mobile campaign sending 'live'
text messages to global citizens during President Obama's Cairo
and Ghana speeches earlier this year.
This announcement is released on the heels of Tuesday's news from MOBI
Awards nominating Clickatell in the "Best Mobile Direct Response"
category for the Obama global text campaign as well.
"We've seen numerous developments in mobile content, bringing further
improvements in the experience of accessing content via mobile phones, and
hence greater opportunities for businesses to take advantage of the
channel. According to industry research, demand for mobile content is
expected to represent two-fifths of operators' revenue this year," said
Visiongain's Henry Evan James, Delegate Manager for the event. "We look
forward to watching innovative leaders like Clickatell and the progress
they make in this fast moving market."
Recognized for its "Best Mobile Messaging Campaign," Clickatell implemented
two successful, distinct mobile campaigns to deliver SMS excerpts to people
around the globe during the Cairo and Ghana historic speeches given by
President Obama. Creating an industry first "Mobile Town Hall Without
Borders," this mobile text
campaign reached the masses of people who might not traditionally have
a 'voice' during these events. To view a video of the white house
administration talking about the success of the Ghana event, please view
http://www.whitehouse.gov/video/White-House-Press-Briefing-7/15/09/. Actual
SMS responses from the speeches can still be viewed on
http://www.america.gov/ghana_sms_map.html.
The esteemed MCA "Industry Personality of the Year Award," presented to
Pieter de Villiers today, was judged upon those individuals who have made
significant progress in the mobile industry sector. The only winner in this
category, de Villiers founded Clickatell in 2000 and has built the company
into a leading global mobile messaging provider serving a variety of
vertical markets including mobile financial services, healthcare,
government, mobile social networking, retail, and more. With more than
8,300 customers, Clickatell has connections to > 790 carriers, serving >
220 countries, reaching billions of people.
"This is quite an honor, we are pleased to be given both of these awards
from Visiongain, a leading global research firm. Working since 2000 to help
enable businesses, communities and governments worldwide to better inform,
interact and communicate with their constituents via SMS, has been the
thrill of a lifetime. Most recently, with the US State Department and
President Obama's White House Administration, we've seen once again the
profound and positive impact SMS can have on people around the world.
Clickatell is very proud of our unique role in the industry and look
forward to continuing this type of innovative work with our growing list of
customers across a variety of industries -- after all, they are the real
winners in all of this," concluded Pieter de Villiers, Clickatell CEO.
About Clickatell
Clickatell enables businesses, governments and communities to leverage the
ubiquity of mobile messaging to inform, alert, notify, transact, interact
and share information. Delivering mobile messaging
solutions since 2000, Clickatell is a global leader in mobile
communications specializing in SaaS messaging services and Bulk SMS
gateway connectivity to small, medium and large enterprises in a
variety of vertical markets. Reaching 790+ networks in more than 200 countries, Clickatell serves 8,300
customers including BBC, Continental Airlines, First National Bank,
Metropolitan Life, Oracle, Shell, and other industry leaders. Clickatell
has also formed strategic partnerships with a number of industry leaders
including RSA Data Security, Entrust, S1 Corporation, Postilion, Fundamo,
and others. Clickatell products and services
increase customer acquisition, improve loyalty and build trusted brands
through direct, personal, easy, and immediate communications. A
Sequoia-backed company, Clickatell is headquartered in Redwood City, CA,
and has offices in South Africa. For more information, please visit
http://www.clickatell.com/central/campaigns/redir.php?cid=96517.
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Clickatell Media Contacts:
Kelly Brieger, US
650-704-1748
Email Contact
Kerryn-Leigh Anderson, MEA
+27 82 457 7236
Email Contact
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