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Bright AI Ltd.: Bright AI secures FL interactive deal to develop mobile content for eighty clubs
UK,, Nov 06, 2009 (M2 PRESSWIRE via COMTEX) --
Bright AI, the mobile content and applications company, today announced that it has been selected by FL Interactive (FLi) to develop a range of branded and bespoke football themed games, content and applications for eighty clubs across England and Wales including Bolton Wanderers, Burnley and Blackburn Rovers.
The content and applications will be hosted on Bright AI's Boximo platform, which seamlessly integrates with any website to create a virtual 'plug and play' store front enabling clubs or brand owners to sell official or third party mobile content and applications direct to fans.
Boximo provides clients with an easy to use web based interface through which clubs can manage their content, control pricing and view sales statistics and reports.
In addition to the wallpapers and ringtones, Bright AI has developed a range of branded games including Football Manager, Keepy Uppy and Penalty Shootout. The games and content will be available for all Java based phones by the end of October, and Blackberry and Android phones in the coming months.
The FLi contract takes the number of football clubs using the Boximo platform to one hundred, bolstering Bright AI's existing portfolio of football clients which includes Tottenham Hotspur and Everton.
Boximo can distribute content to customers on any UK network, and Bright AI plans to launch a full international version in the New Year. This will enable clubs to service a global audience, allowing fans in any country to purchase and play with mobile content from their favourite clubs.
David Lane, managing director, Bright AI, commented: "Football fans love to demonstrate their club allegiances and branded mobile content provides a great way for supporters to personalise their phones and show their support. "
"The deal with FLi clearly demonstrates the appetite for branded mobile content and by using the Boximo platform, clubs of any size can easily sell content direct to fans from their existing websites."
About Bright AI Ltd.
Established in 2004 Bright AI is a developer of quality, usability driven mobile content and applications for iPhone, Java Mobile, Blackberry or Android devices.
Bright AI's virtual shop front system 'Boximo' integrates seamlessly with any website allowing brand owners to sell content direct to consumers. With Boximo, clients can manage their content online, access sales reports and control worldwide distribution and billing.
The company's client portfolio includes BSkyB, The Science Museum, plus over one hundred Football League Clubs including Everton F.C, Tottenham Hotspur, Sunderland F.C and Aston Villa.
CONTACT: Steve Green, infomob PR
Tel: +44 (0)1273 697 170
Tel: +44 (0)7775 677 101
e-mail: Steve@infomob.co.uk
WWW: http://www.infomob.co.uk
Bright AI Ltd
WWW: http://www.brightai.net
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