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TMCNet: Green Plug and Imagination Partner to Develop Green Plug Power Management Offering

[November 21, 2009]

Green Plug and Imagination Partner to Develop Green Plug Power Management Offering

Nov 20, 2009 (Close-Up Media via COMTEX) -- Green Plug, a developer of digital technology enabling collaboration between electronic devices and their power sources, announced a joint development agreement with Imagination Technologies, a provider of System-on-Chip (SoC) Intellectual Property (IP).


Under the partnership Green Plug said it will implement its Greentalk technology in new chips and processors based on Imagination's IP. This communication provides interoperability and reusability and enables new power monitoring and control applications to be built on top of the protocol. According to Green Plug, the result is a DC power adapter that reduces eWaste, automatically shuts-off when power is not needed, and can be configured to serve power to two or more Greentalk-enabled products concurrently.

Green Plug said it will develop two new products using Imagination's IP: the next generation of Green Plug Power Processor (GPP) chip for power supplies, and the Greentalk Load Processor (GLP) macro for consumer electronic devices. With the GLP, devices can communicate with Greentalk-enabled power supplies directly over the existing power cable and connector on the device. Greentalk is Green Plug's digital protocol for communication between devices that require power and their power sources.

"Imagination is committed to continued development and investment in green technologies," said Hossein Yassaie, CEO of Imagination Technologies. "For us, low power and power efficient solutions are essential for the industry moving forward. We believe the Green Plug approach and Greentalk technology are significant leaps forward towards smart power management and a more energy efficient world." "Imagination removes a big obstacle for CE device manufacturers," said Frank Paniagua Jr., CEO and founder of Green Plug. "We are delighted to gain access to Imagination's META processor IP and ecosystem via this new agreement." The GLP will enable makers of a range of CE products to include a smart power interface for little or no charge. That interface would accept power from conventional power adapters or new Greentalk-enabled power adapters and hubs.

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