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Internet Marketing and Social Media Knowledge Vital for SMBs
(Market Wire Via Acquire Media NewsEdge) SACRAMENTO, CA -- (MARKET WIRE) -- 11/24/09 --
Even though the economy has been in the
doldrums, and many businesses have had to lay off employees, Internet
marketing statistics have been steadily climbing. Retail and travel sales
grew from $31 million to $33 million in Q1 and Q2 this year and Forrester
Research predicts that online holiday sales will grow 20% over last year to
$13.2 billion from $11 billion.
Social media is influencing this trend -- eighty-three percent of online
shoppers said they are interested in sharing information about their
purchases with people they know, while 74 percent are influenced by the
opinions of others in their decision to buy the product in the first place.
(Manage Smarter, September 2009)
"Internet marketing and social media are now vital skills for every
business -- whether you are local or national, business to consumer or
business to business," says Dr. Ralph Wilson, who has been helping small
businesses learn how to succeed online for 15 years.
Web Marketing Today offers the
largest source of key information about doing business on the Net -- with
over 2,500 pages and annotated links to more than 21,000 resources on
e-commerce and Web marketing. There are also over 100 video interviews with
experts on Internet marketing, e-commerce, and e-mail marketing.
One of the biggest hurdles for small labusiness owners is that the online
playing field changes so rapidly. For example the major search engines
recently made a deal with Twitter and Facebook to show results in real-time
search, which could give a company the edge if they know how to leverage
this new trend. Web Marketing Today helps small and medium businesses stay
abreast of these changes and take advantage of new technologies.
"Web Marketing Today is one of the few newsletters that I have not
blocked. It is also the only one I share with young designers and clients
trying to navigate the web world on their own," writes Michelle M. Fry,
Director of Creative Services, Hayslett Group.
To mark the 15th anniversary of the newsletter anyone who subscribes to Web
Marketing Today will receive six e-books/whitepapers that cover the basics
of Internet marketing -- a $50 value. This includes Dr. Wilson's most
requested item: The Web Marketing Checklist - 37 Ways to Promote Your
Website.
To register for the newsletter visit http://www.wilsonweb.com
Video -- how small businesses can continuously improve their Internet
marketing. Dr. Ralph Wilson, Jim Sterne, and Bryan Eisenberg.
http://www.youtube.com/watch?v=UI437v2e_8o
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For more information or to schedule an interview with Dr. Wilson contact:
Sally Falkow
Expansion Plus, Inc.
626 793 4911
sallyf@expansionplus.com
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